Day: July 13, 2020

The Role of Key Opinion Leaders (KOL) in Marketing Strategies

Key opinion leaders are individuals with expertise in specific industries such as publishing, sports, entertainment, and photography and whose opinion matters. There has been a rise in KOL’s use in marketing; however, it is not a new concept. Different industries have used KOL to grow their brands, market their products and services, and increase sales […]

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