Definition
Web marketing from the name itself, refers to the any marketing activity done online and anywhere in the web.With the improving accessibility of internet across nations, web marketing is definitely a choice among business-oriented individuals. Be it in social media, websites, and electronic mails, as long as it contains the World Wide Web in its uniform resource locator, it is considered as web marketing. In fact marketing software have been developed to cater these needs. Software’s ease the utilization of the web in marketing and are a great tool in building up your name in the business world. Additionally, even if other business individuals have utilized TV commercials, radio programs, newspapers, word of mouth, and other traditional advertising methods, they still utilize web marketing to reinforce and further spread their services.
Types
As the World Wide Web is a home for different online innovations, it encompasses a wide variety of marketing forms. The interactive space of the internet has given rise to the different types of Web marketing. The following are the commonly used web marketing types.
The first type of web marketing is Search Engine Marketing. In this type, websites are promoted by increasing their visibility in the result matches or toggle search. This usually results from a successful search engine optimization(SEO) which is another type of web marketing. SEO is a great tool in raising the rank of websites in the search results of search engines such as Google, Yahoo, Bing, MSN etc. Quick matches and higher ranks will immediately make the customer click into it. Consequently, if a satisfied customer shares his/her product experience by placing comments and public ratings and share it with other netizens, this kind of marketing is now called Referral marketing. If on the other hand a particular website has agreed to share a link or an advertisement directed to other websites about a certain product, it falls under the category of Affiliate Marketing. These are websites promoting not only their own products but products of third parties as well. It is different from Inbound Marketing in which it utilizes other side contents such as blogs, articles, reviews etc. These are not the main contents of the website but they add information of what the product is about. In connection with this, web marketers also utilized Interactive Marketing that involves videos, GIFs, and applications that can be manipulated by the customers. This can be one of the most compelling types of marketing as people may find plain pictures and texts as monotonous and repetitive ads. This type can gain the interest of many as the visual and interactive cognition are stimulated.
Another type of web marketing is display advertising which involves images, graphics, posters, and texts in a fixed space in the web. These are typically seen at the sides and corners of the websites you visit so with your social media accounts. The next type is email marketing in which advertisements and offers are sent to customers through the email. This kind of marketing usually requires reliable and credible email marketing software such as these: http://www.top10marketingsoftware.com/best-email-marketing-software.
Lastly is Social Media Marketing such as Facebook, Twitter, etc. that serve as an outlet of advertising. These social media have given its users the option of creating pages and accounts that can promote businesses such as services and products. In this way, not only people can be searched but also products and companies and this type of marketing can also contribute to SEO.
Whatever type of web marketing you may use, it will surely contribute to your business build up. As long as you know how to handle and manage these types of web marketing, you are on your way towards success.