SEO And Google’s Algorithm Changes: What You Should Know
Search Engine Optimization (SEO) is a key factor in making sure your online reputation remains positive and in good standing with Google and other search engines. Your website is the first place to start optimizing your content to rate higher in online searches. There are some algorithm changes that Google recently updated that you should know.
Page Experience Is Now Part of Google’s Algorithm
In June 2021 Google announced that a user’s page experience matters and can affect your rankings on the search engines. This is because today’s online consumer expects instant information, instant responses, and websites that load immediately. It only makes sense to make sure your website is mobile-friendly, has current, relevant information, and is fast. Nothing angers and turns off a visitor more than clicking a link, and it either takes forever for it to load and after waiting and waiting, getting an annoying error. The bottom line is you must remove negative content from Google search. Beginning for some users in July and almost everyone in August, Google will score your website on the user’s experience. Google calls it their “Core Web Vitals” which will calculate the following:
- Web Page load speed
- Visual stability
- Absence of harmful content like malware and phishing pages
- Lack of intrusive pop-ups that block visitors’ view
- The presence of HTTPS encryption data
How To Be Proactive And Ready for Google’s Core Web Vitals
One of the first things you need to do is go to your website and navigate it like a customer who has visited it for the first time. Does it pass the above criteria? If not, contact your website developer immediately and work with them to upgrade and update your site. It is also helpful to contact a reputation management expert like Net Reputation to discuss online reputation repair, remove any negative comments from Google search, correct backlinks, and improve your SEO on your site. You might want to consider implementing reverse SEO.
What Is Reverse SEO And How It Can Push Down Negative Search Results
Reverse SEO is the reputation management process that uses strategies to “push down” a web page’s search rankings by optimizing other websites for the same keyword. Reverse SEO can help your online reputation repair in many ways but first, you have to identify what is causing the bad reputation results. Take a look at five things that can affect your online reputation:
- Poor customer service
- Low-quality products
- False advertising
- Fraud/internal company issues
- Disgruntled/unhappy employees
After you identify the cause, then analyze the results. Look at your website and others you don’t own. Then, build on that SEO for the websites you do own, and link those properties together. Determine how many locations your company is listed on and which ones have the most negative reviews. Pay close attention to every website that could be negatively impacting your results. Repeat the process until you push down the negative search results. This process could take up to two months.
This is where a reputation management expert can help. You don’t want to risk making more mistakes when you don’t even realize you are! Contact the experts at Net Reputation today.