Indeed, videos are becoming more popular these days. Almost every business is making videos to reach a wide audience, drive engagement, and build strong relationships with the viewers.
And especially when it comes to social media, videos are winning people hearts and producing better results. According to the research, there are around 3.81 billion people all over the globe that are on social media. This shows that most of the target audience on social platforms. So, it becomes more important to enhance your social media presence. Well! That’s where videos come into play.
According to the statistics, 93% of marketers believe that by using videos on social media, they have landed a new customer. And when it comes to Twitter, then there are around 2 billion videos that are watched by people per day on Twitter. Most of the successful organizations hire explainer video production companies to produce awesome videos at affordable prices.
Source:blog.hootsuite
Still not satisfied? Need not worry! Below are some of the reasons that will definitely inspire you to create appealing and educational videos to boost your Twitter profile.
5 Reasons to choose videos on Twitter
Let’s roll!
Increase brand awareness
One of the primary reasons for using videos on Twitter is the improvement in brand awareness. As it is researched that videos on Twitter are 2X times more remembered as compared to another text. Therefore, the chances that people will make a purchase will increase.
As brands and video messages are more preferred. So, if you also want people to remember your brand for longer, then start using videos on Twitter.
Get more shares
As compared to images and text, the video has more power to spread because it has more power to engage the people. It is researched that video is the most shared content on social media that further helps businesses to reach their business targets.
You will be amazed to know that videos get 6X times more tweets than photos. So, if you also want to get more retweets and shares, then video content is the best option you can opt for.
Mobile friendly
Well! In this era, we cannot expect anything without mobile phones, not even marketing. And that’s why mobile video is prefered more. By sharing mobile-friendly videos, you can increase your customer reach as it can be viewed from anywhere, anytime.
In comparison to another form of content, videos are viewed and shared more easily. Always remember, the more the viewers and engagement, the higher the productivity. According to the research, 93% of Twitter videos are watched on mobile phones. So, whenever you create videos to make sure it is mobile friendly and highly optimized.
Prefer Reading- Tips To Make Your Video More Mobile-Friendly.
Spark Conversations
On Twitter, everyone is looking for the easiest and productive way that helps in improving conversations. Creative the content, higher the chances to engage the people. Might you wish the same?
If yes, then there is no better way than sharing videos on Twitter. As videos include CTA’s with hashtags, therefore, it becomes really easy to engage the target audience. The better the engagement, the more you are in the viewer’s list.
Can go Live
Last but not least, the reason for using videos is its live feature. Through live videos, you can generate new opportunities that will further be beneficial for your brands. Through live videos, people get more confidence in the brand, which increases the chances of their purchase.
Moreover, they can easily make live conversations to clear their doubts right away. So, if you also want to build strong relations with the people on Twitter, don’t miss the opportunity to create videos for your Twitter account.
The Last Say
Hopefully, the above-added points are enough to make you understand why most of the businesses are leveraging the power of videos on Twitter.
Now that you understand its benefits, it’s your turn to create one for your Twitter.
Feel free to share your thoughts in the comments below.